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This project came to me during the COVID-19 pandemic, when demand for cleaning supplies was so high the stores couldn't keep them in 
stock. Biocure Antimicrobial is a cleaning solution that 
protects your environment 
while fighting off bacteria
& viruses. 

 
My creative direction was fueled with the intent to educate consumers about the benefits of using an 
antimicrobial over other name brand cleaning solutions. 
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